Lingoda, one of the top global online language schools, has launched a new brand campaign all about celebrating language wins. In a nutshell, a language win can be defined as any success - small or large - that a person experiences in their language learning journey. And whether that may be flawlessly ordering a coffee in German for the first time while on vacation in Berlin, or finally watching that Spanish-language Netflix show without subtitles, Lingoda's campaign seeks to transform those magical moments into a celebration of the wins that language learners experience every day.
And to help language learners get a jump start on their language wins for 2023, Lingoda is offering 30% off the first month of classes to new students throughout the month of January.
Lingoda's in-house team of experts designed the curriculum in such a way that students start building conversational confidence from day one - as this is one of the most difficult hurdles of learning a new language. The focus of each class is to get students speaking as much, and as soon, as possible. With plenty of time to practice in immersive online classes, Lingoda students will feel confident to go out into the real world and rack up endless language wins. In fact, 95% of language students say that they speak more confidently after learning with Lingoda.
The pace at which language wins will occur can also be determined by every student individually. The learning intensity is entirely up to the student as Lingoda classes are available 24/7 to fit anyone's schedule at every level.
And with all Lingoda teachers vetted and hand-picked by an internal team of current and former language teachers, Lingoda ensures a high-quality experience in each class that will guide all Lingoda students to their next language win.
"We know that learning a language is hard. So when you have those moments of 'success' it all becomes worth it. For our learners, a winning moment can come in all sizes - small, big or great," says Dominic Rowell, Lingoda CEO. "When you learn with Lingoda, there's no end to what you can accomplish. We don't stop at the first win and neither should you. It's all about progression, ambition and success. And with Lingoda, you can be confident that we have the expertise to help you achieve all those winning moments."
ABOUT LINGODA
Lingoda is one of the top online language schools. Founded in Berlin, Germany, in 2013, we provide convenient and accessible online language courses in German, English, Business English, French and Spanish to over 100,000 students worldwide. With almost 550,000 classes available per year and accessible 24/7, our mission is to build bridges around the world through language learning.
Study from The Harris Poll Thought Leadership and Futures Practice finds LGBTQIA+ community, especially younger generations, is committed to pushing back against attacks on rights
NEW YORK, September 14, 2023 (Newswire.com)
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With new laws, court verdicts, and political rhetoric on marriage equality, trans athletes, gender-neutral bathrooms, drag queen shows, and other issues, new research from The Harris Poll Thought Leadership and Futures Practice finds a near-unanimous belief in the LGBTQIA+ community that their rights are in jeopardy. But the research also reveals the extraordinary levels of that community's political activism - and an unexpected optimism about the long-term future of LGBTQIA+ rights in America.
The study, "Inclusive Insights: LGBTQIA+ & Advocacy," is based on a custom survey by The Harris Poll conducted online within the United States from May 26 to June 1 among 1,110 LGBTQIA+ adults aged 18 and over. (LGBTQIA+ is an acronym for lesbian, gay, bisexual, transgender, queer or questioning, intersex, asexual, and other identities.)
"You might expect that some people within the LGBTQIA+ community are concerned about their rights, given societal trends and recent events," said Tim Osiecki, Senior Research Manager at The Harris Poll Thought Leadership and Futures Practice. "And indeed, our research shows that the concern is almost universally shared. It also shows that the community - especially younger members from the Gen Z and Millennial generations - is responding with a broad and significant commitment to efforts to preserve those rights and that they ultimately believe the tide will turn."
A chief finding of the study is that the LGBTQIA+ community is deeply concerned about legislation passed or advancing at the state and federal levels. Respondents were almost unanimous (98%) in their concern that one or more existing rights could be taken away from LGBTQIA+ people.
Four out of five (81%) agreed with the statement "With hundreds of anti-LGBTQIA+ bills pending legislation in the U.S., I feel very nervous about my rights as an LGBTQIA+ individual." Even more (85%) agreed that "There are many groups within the LGBTQIA+ community that often get overlooked or picked on by politicians and lawmakers."
Respondents' top concerns:
Protection against discrimination in schools (87%)
Discrimination protection in the workplace (85%)
Right to access housing (84%)
Right to get married (83%)
LGBTQIA+ inclusive education (83%)
However, the community is far from despairing - LGBTQIA+ people are putting time, energy, creativity, money, and votes into defending their rights. More than nine out of 10 (93%) LGBTQIA+ people reported taking some sort of political action other than voting to defend their rights.
The study found that the vast majority (84%) of LGBTQIA+ people vote regularly, with 71% voting in federal elections and 67% in local elections - well above typical nationwide marks of about 52% and 12 to 25%, respectively.
Over half (58%) donate money, about a third march or protest (39%), attend political events (32%), or write letters (30%) advocating for their rights. More than one in three (37%) said they have considered running for political office - and that percentage jumps to 60% among transgender respondents.
The study also found that members of younger generations (Gen Z, Millennials) are more likely to engage in activism than older members of the LGBTQIA+ community - in some areas, twice as likely. For example, 34% of younger LGBTQIA+ people have volunteered or worked on a campaign, compared to 19% of their older counterparts; 29% of younger generations belong to organized groups that engage in political efforts, compared to 13% of older generations.
The study also closely examined specific issues such as the drag queen bans that have received prominent media coverage. Eight out of 10 respondents said they were concerned about those bans (81%) and feared they could "snowball into lawmakers taking away more and more rights" (80%).
In addition, the study focused on issues faced by subsets of the LGBTQIA+ community, people who identify as BIPOC or transgender.
Almost three-quarters (72%) of queer BIPOC (Black, indigenous, people of color) members said they had trouble finding communities and resources that understand them, and about two-thirds (64%) have to "code switch" or change how they communicate to fit in with the two communities. Almost half (48%) said they have had to relocate to avoid hostile laws or political environments (compared to 40% of queer non-BIPOC members).
Possibly reflecting the current political climate, nearly nine out of 10 (87%) trans people agreed with the statement "Our society values humanity in AI and robots more than in trans people." More than six out of 10 (62%) said they have relocated due to hostile laws or political environments.
And yet, even as they hold deep concerns about rhetoric and legislation and devote themselves to political activism to defend their rights, people in the LGBTQIA+ community still hold optimism about the future. A strong majority (84%) agreed with the statement "I am hopeful that things are going to improve on the LGBTQIA+ rights" and about two out of three said that the improvement might be soon, agreeing that "I think it's likely that things will improve for LGBTQIA+ rights within the next five years."
"It's clear from this study and our previous work that the country's LGBTQIA+ community believes that though our society has made progress on these issues, we still need to work to preserve and expand the community's rights, and that people believe that progress is not only possible but probable," Osiecki said.
Building on 50+ years of experience pulsing societal opinion, we design research that is credible, creative, and culturally relevant. Our practice drives thought leadership and unearthed trends for today's biggest brands. We are focused on helping our clients get ahead of what is next.
About Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963, and is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas: building 21st-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and guidance to help leaders make the best decisions possible. To learn more, please visit www.theharrispoll.com.
Contact Information:
Madeleine Moench
Media and Content Strategist [email protected]
