PORTLAND, Maine - November 16, 2022 - (Newswire.com)
Glacial Multimedia and Dry Eye Access announce a new strategic partnership to assist eye care physicians with building their dry eye services. This opportunity features training from the successful industry leaders at Dry Eye Access, along with patient acquisition strategies from Glacial Multimedia.
Glacial Multimedia has supported Dry Eye University for over four years, making this new strategic partnership the next logical step. The strategic alliance will also optimize future participants' experience attending Dry Eye University.
Dry Eye Disease is among the world's most prevalent eye conditions. More women than men have Dry Eye Disease and its incidence rate increases with age.
One in every eight adults, or 33 million Americans, has some form of Dry Eye Disease. Dry Eye is a disease, not a condition or simple inconvenience, affecting millions even if they may not know they have it.
Yet, this complex, multifactorial, progressive, and chronic disease has historically gone underdiagnosed or undiagnosed. Now, Dry Eye Access seeks to change this by educating eye care professionals on creating new expertise around all aspects of Dry Eye Disease. Dry Eye Access is an educational resource for every member of the practice. From staff members involved in the care of dry eye patients to ophthalmologists, Dry Eye Access is an educational resource meant to support dry eye patients and their care.
Dry Eye Access is a subscription-based online education resource that helps eye care practices understand how to identify, diagnose, and treat patients with Dry Eye Disease.
According to Patti Barkey of Bowden Eye Associates, Dry Eye Access has relaunched its education and training portal with courses designed to get staff up to speed on discussing dry eye with patients.
The dry eye business segment can be an excellent revenue expansion area. Dry eye patients need care that is not elective. Having dry eyes can be frustrating, painful, and overwhelming to live with.
Many have struggled for years, trying over-the-counter eye drops that have not done an adequate job. The dry eye category can be excellent for those who seek revenue-generation areas for their eye care practice.
Michael Dobkowski, of Glacial Multimedia Inc., says: "There are millions of people suffering from dry eye in the U.S., and this partnership will help patients find the practices with the best dry eye programs."
Both Dry Eye Access and Glacial Multimedia can help get a practice on the map. For those interested in becoming a certified Dry Eye Access Best Dry Eye Doctor, please complete the submission form to be considered for the program.
The team, including various dry eye experts, will review the credentials of each practice evaluated. Please feel free to visit the new directory site for more information.
Walter Werzowa at Happy Mama Expo Headlining Reach's Happy Mama Expo will be Walter Werzowa, award-winning Austrian composer and CEO of HealthTunes, on Saturday, Oct. 22
The Happy Mama Expo is focused on Reach Healthcare's comprehensive Happy Mama platform and app designed to improve the delivery and wellness of maternal health, from end to end. This platform was designed for and with pregnant women. It provides physical, mental, emotional, spiritual, social, and economic support for those planning, expecting, and starting new families. Happy Mama guides and enables women to customize their experiences ranging from pre-conception, pregnancy, labor, and delivery to 12 months postpartum. In recognition of its leading-edge innovations, Happy Mama was the winner of a 2022 International CES Innovations Award.
Registration for the virtual Happy Mama Expo is open and admission is free. Get your ticket today. More info at http://happymama.global
Headlining Reach's Happy Mama Expo will be Walter Werzowa, award-winning Austrian composer and CEO of HealthTunes, on Saturday, Oct. 22. "Music brings us together. It touches and moves us and creates a bond between you and your baby," describes Werzowa. At the Happy Mama Expo, Werzowa will demonstrate the art of music and guided meditations on the mother's well-being and health.
Werzowa is famous for corporate jingles, including mnemonics for Intel (the most performed audio branding mnemonic and melody in broadcast history), Samsung, T-Mobile, Humana, UC Health, Pantene, TBS, Fox Sports, and many more. Werzowa is also acclaimed for his artificial intelligence (AI)-enabled completion of Beethoven's unfinished Tenth Symphony.
Additional announcements about collaborations between Happy Mama and HealthTunes will be made on Oct. 22.
MATERNAL CHALLENGES
U.S. maternal morbidity and mortality rates have worsened over the last few decades and too many women suffer PTSD related to traumatic birth incidents.
Reach's Happy Mama innovative platform was designed for and with pregnant women to improve the delivery of maternal health, from end-to-end. While today's pregnancy, labor and delivery, and postpartum care are focused primarily on the physical aspects, it often neglects the woman's emotional and psychological needs during the pregnancy journey.
Clinical studies indicate that music and sound offer positive physiological benefits as a digital therapeutic modality during childbirth and the postpartum journey. It has been shown to reduce pain and anxiety, enhance a woman's self-confidence and sense of control, as well as improve her postpartum well-being.
In 2021, The Journal of Music Theory featured an article entitled The Effects of Music on Pain: A Meta-Analysis. This is one of several studies illustrating the positive benefits of sound and music on maternal-infant health. This report cited decreased pain, emotional distress, heart rate, blood pressure, and respiration rate as well as decreased use of anesthesia and pain medication. Other studies indicate reduced premature births, cesareans, and postpartum depression.
"There is a growing opportunity for healthcare providers to create better labor and delivery experiences, and for pregnant women to feel safe and have a true sense of control during childbirth," points out Fran Ayalasomayajula, Reach's CEO. The Happy Mama mission aligns with the White House Blueprint for Addressing the Maternal Health Crisis and the Centers for Medicare & Medicaid Services (CMS)'s "Birthing-Friendly" hospital designation.
Happy Mama offers a seamless end-to-end journey, starting with its consumer therapy app for home use; Happy Mama's maternal health program for hospitals and birth centers for labor and delivery; and then returning home for the postnatal/postpartum journey.
OTHER COLLABORATIONS
The HealthTunes collaboration joins others within the Reach and Happy Mama orbit. At its 2021 Happy Mama launch, Reach announced its partnership with Harman International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. that is focused on connected technologies for automotive, consumer, and enterprise markets. Happy Mama works with Harman's Digital Transformation Solutions (DTS) and Harman Audio which includes Harman Kardon, JBL, AKG, and many others.
MORE ABOUT THE HAPPY MAMA EXPO
The Happy Mama Expo is Saturday, Oct. 22, from 7 a.m.-7 p.m. EDT.
It's the biggest virtual maternity fair of 2022. It is a free, general public event. The purpose of the event is for expecting and new moms and their care teams to find solutions to their needs along the journey to motherhood and to help prevent avoidable pregnancy-related complications. The program is holistic and touches on a variety of topics, including maternal mental health and well-being, heart health, nutrition, and career management. This event also offers live entertainment, trivia, digital swag bags, cool prizes, and more.
REACH is a 501c3 global innovative social impact organization whose mission is to improve and transform healthcare delivery and outcomes for providers and patients, as well as to offer cost-effective solutions for payers.
Maternal mortality and morbidity prevention is a top priority area for the organization. Reach is the founder of the National Save Moms Campaign (http://savemoms.us), Save Moms Global (http://savemoms.global), Maternal Application of Technology for Community Health (MATCH) Coalition (http://matchcoalition.us), and Happy Mama (http://happymama.global)
Reach, established in 2016, is focused on pragmatically improving large-scale and sustainable health programs for enhanced healthcare equity, access, and delivery based on its four pillars: (1) Research to identify where change is needed that could result in actionable outcomes; (2) Education; (3) Thought Leadership and (4) Innovative Immersive Special Interest Therapeutic Platforms, including Happy Mama, focused on maternal health for mothers as well as clinicians; Workforce Wellness to tackle clinician burnout; and IB Healthy Wellness and Remote Care digital therapeutics for rehab, chronic disease management, healthy aging, and more.
Reach welcomes new partnerships, sponsorships, and grassroots affiliates as it works to drive massive impact for better and more equitable health care outcomes.
Contact Information:
Matt Walker
Community Outreach Lead [email protected]
619-800-6443
