MCLEAN, Va., April 18, 2024 (Newswire.com)
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Onelife Fitness announced today the opening of its Onelife Fitness Martinsburg, WV, location at 830 Foxcroft Avenue in the Foxcroft Towne Center. Onelife Fitness operates 54 locations throughout Maryland, Virginia, West Virginia, the District of Columbia, and Georgia and offers members the best value in fitness with the largest clubs, amenities, and trained, knowledgeable fitness professionals at affordable rates.
“We are incredibly excited to meet the needs of the Martinsburg community with this amazing new club and thank the community for their support these past few years,” said Ori Gorfine, President. “We’ve been looking for the right opportunity to invest in the economic development of the Martinsburg area and make our world-class fitness facilities available to all residents. We’re proud to deliver the Best Value in Fitness with top-notch amenities and passionate fitness professionals for only $1/day. The Onelife Fitness brand is the health and wellness gold standard – wherever you are between work and home, there is a Onelife Fitness nearby making fitness and staying healthy accessible and affordable.”
The new 55,000-square-foot Onelife Fitness Martinsburg will feature luxurious amenities in a two-story modern design, including:
A large indoor saltwater lap pool and whirlpool
Over $1 million in top-of-the-line cardio and strength equipment
Large functional athletic turf training areas
Three boutique studios featuring Onelife Signature Classes, Les Mills programs, Zumba, APEX-HIIT, Spark and more
Mind/Body Studio featuring Barre and Yoga
State-of-the-art stadium-style spin studio with Coach by Color bikes
Signature Strike Boxing Studio
Cardio Cinema
Kids Club with theater and basketball
Recovery Studio with HydroMassage, Red Light Therapy, Normatec Compression, and Hypervolt Percussion Therapy
Luxurious spa-inspired locker rooms, sauna, tanning, and more
Onelife Fitness is the best value in fitness, providing an award-winning club design and premium amenities at incredibly affordable rates. For more information about the facility or to become a founding member, visit onelifefitness.com/gyms/martinsburg or call 304-264-4653.
To learn more about career opportunities at Onelife Fitness, please visit [email protected].
Michael Douglas is excellent in a historical espionage series that is not nearly as good as it could have been.
Plot: In December 1776, Benjamin Franklin is world famous for his electrical experiments. But his passion and power are put to the test when he embarks on a secret mission to France—with the fate of American independence hanging in the balance.
Review: Of all the television and big screen depictions of the Revolutionary War and the early days of the United States, few have focused specifically on Benjamin Franklin. The scientist, inventor, scholar, and dignitary has been a key character in many projects, notably played by Tom Wilkinson in HBO’s John Adams and by Howard De Silva in the musical 1776, but always as a supporting player. Despite being one of the Founding Fathers and having his iconic visage gracing the one hundred dollar bill, the first narrative production centered on his life is just now being released. Franklin, an eight-episode limited series from AppleTV+ and ITV America, focuses on Franklin‘s decade-long mission to secure France’s support in the fight for independence from England. Boasting an impressive performance from Michael Douglas, Franklin positions itself more as a tale of espionage, negotiation, and political intrigue than a war film or even a biopic. The result is an interesting look into the life of the most famous American politician never to be President but one that lacks the momentum or energy deserving of such a tale.
Opening in December 1776, Franklin begins with the titular character completing his voyage from Philadelphia to France during a torrential downpour. Recognized for his brilliance and intelligence, Franklin (Michael Douglas) arrives with his grandson William Temple Franklin (Noah Jupe), who is his assistant and protege. Temple, the illegitimate son of Franklin’s illegitimate son, joins his grandfather to learn from him in the hopes of becoming a politician. Almost immediately, the Franklins are dismissed by the Comte de Vergennes (Thibault de Montalembert), the First Minister to the King of France, who wants nothing to do with the American war with England. Secretly, Ben Franklin and his colleague Edward Bancroft (Daniel Mays) work through alternative channels to secure weapons and money to help finance the American military which is flagging badly in the West. This means that Ben Franklin must use his wit and wisdom to persuade reluctant aristocrats while staying one step ahead of British spies and other loyalists to the Crown.
Over the next eight chapters, Ben Franklin forges alliances with playwright Beaumarchais (Assaad Bouab), entrepreneur Jacques Charmont (Olivier Claverie) and his wife Therese (Florence Darel) and the beautiful musician Anne-Louise Brillon (Ludivine Sagnier). Along the way, Temple also crossed paths with an idealistic young French solider named Gilbert du Motier, Marquis de Lafayette (Theodore Pellerin), who would majorly impact the Revolution. Equally, the elder Franklin’s life is forever changed as he enters romances with Brillon and Anne-Catherine de Ligniville, also known as Madame Helvetius (Jeanne Balibar). The exploits that Franklin engaged in over eight years in Europe would forever change the fate of the United States, and that sentiment rarely goes unspoken. Because of the thousands of miles between France and the ground battles in America, the tension in Franklin replaces guns and swords with secret messages, impostors and stand-ins for complex misdirections, and plain old palace intrigue as backroom conversations and deals forever change the fate of democracy.
The dynamic between Michael Douglas and Noah Jupe works best in the series. Rather than playing Franklin in his prime, Douglas (who is eight years older than the real Ben Franklin was at the time of this series), portrays the statesman as eldery but still very capable. Believing that he would not live to see the United States as an independent nation, Franklin is stoic but passionate and still very much fill of the vigor of a much younger man. The series also makes sure that he is not portrayed as a universally beloved figure, even in America, as we find out when John Adams (Eddie Marsan) arrives for secret negotiations towards the end of the series. Noah Jupe is also very good as the seventeen year old Temple. Willing to learn from his grandfather, Temple becomes enamored with the stately court of Verseilles which throws a wrench between them, something that is a focal point for much of the series. The trouble with that dynamic, though, is that it develops incredibly slowly over the course of the series.
Writers Kirk Ellis and Howard Korder adapted Franklin from Stacy Schiff’s book “A Great Improvisation: Franklin, France, and the Birth of America” with an eye on trying to make the series into a political thriller. Korder, who has experienced writing for the stage, helps transform the dialogue into a central strength for Franklin but still struggles with building momentum. Individual scenes are beautifully shot as interiors within French palaces and mansions. At the same time, the exteriors show the countryside of Europe in an often overcast light. Still, even the most cinematic sequence fails to overcome the fact it is mostly just people talking and walking in period attire. Veteran director Tim Van Patten, best known for The Sopranos, The Wire, Deadwood, Game of Thrones, Boardwalk Empire, Perry Mason, and Masters of the Air, is more than capable of capturing the scope of the drama being articulated by the cast, but that does not change how slowly this series movies. Nevertheless, despite the pace, Franklin is a showcase for Michael Douglas.
Having watched the entirety of Franklin, I gained a deeper appreciation for this perspective on American history that I was never taught in school. The picture many of us have of Benjamin Franklin is only a superficial layer of the brilliant man. Michael Douglas inhabits him more fully than any other role in the actor’s career. Franklin may not be as exciting or quotable as Lin Manuel Miranda’s Hamilton, but it still presents a unique glimpse into how America became an independent nation. Thanks to solid supporting turns from Ludivine Sagnier and Noah Jupe, Franklin is a good series that finally gives the title figure the biopic he deserves, even if it is not quite as sprightly and energetic as the man himself.
MIDLAND, Mich., April 18, 2024 (Newswire.com)
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Today, Rivers are Life is thrilled to announce a new partnership with Waterhaul, the U.K.-based organization transforming our oceans’ plastics into purposeful products that inspire action. Together, the organizations will work to promote waterway protection and exploration across the globe.
A recent survey, conducted by SAVANTA, and commissioned by Rivers are Life, found that 59% of respondents plan to clean their local rivers in 2024. Looking to turn ambition into action, Rivers are Life and Waterhaul will create co-branded cleanup kits to help people across the globe take care of their waterways.
The unique cleanup kits were designed using 100% recycled materials and made durable to be repurposed and reused for years — leaving no negative impact on the environment. The cleanup kits consist of:
Upcycled clean up bags made from recycled sails – making every bag uniquely designed with no bag being the same. Spinnaker sails were selected, as an estimated 97% of retired sails end up in landfills.
32” foldable litter picker - composed of recycled ocean plastic components (i.e. trawl nets and lines) and with recycled aluminum extruded shafts, stainless steel rivets, and 100% recycled PET string.
Litter picking bag hoop - made from recycled fishing gear, predominantly potting lines (rope), which is one of the most common forms of end-of-life fishing gear found on UK coastlines.
These thoughtfully curated kits will be used at Rivers are Life-sponsored cleanup events, such as the Baltimore Floatilla event (June 7 & 8) to raise awareness around water pollution issues in the Baltimore Harbor, as well as Trout Unlimited Expeditions in Wyoming (June 16-25; July 11-20; August 2-11) to inspire the next generation of youth to experience, take care of, and advocate for native and wild trout and salmon populations and the waters they inhabit.
“Rivers are Life is excited and proud to work with Waterhaul to inspire action surrounding waterway cleanup,” said Katie Horning, Director Marketing, Rivers are Life. “With these kits, we hope to empower and equip our vast network of River Heroes and partners with the tools and resources for seamless cleanup efforts.”
“We’re proud to be working with Rivers are Life, who will be using our litter-picking equipment to support the positive impact of their cleanups. Rivers are an essential part of our ecosystem that all lead to the ocean, so it is so important to ensure they’re free from plastic pollution!” said Kieran Hill, Head of Sales at Waterhaul. “Knowing that equipment made from fishing gear that was previously damaging our ocean is going out into the world to tackle the plastic pollution crisis is something we’re incredibly proud of.”
Rivers are Life x Waterhaul cleanup kits are now available for online presale here. All profits from the kits are going to support river impact projects around the globe.
MANCHESTER, N.H., April 18, 2024 (Newswire.com)
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Millennium Precision LLC https://www.millenniumprecision.com is proud to announce a significant milestone in its journey towards excellence in precision manufacturing. The company is delighted to announce its official certification to the prestigious ISO 13485 standard, a testament to its unwavering commitment to quality, reliability and safety in producing precision components for medical devices https://www.millenniumprecision.com/quality/.
ISO 13485 certification is an internationally recognized standard for quality management systems tailored for organizations operating in the medical device industry. This achievement underscores Millennium Precision's dedication to delivering high-quality products that meet the stringent requirements of the medical sector.
"At Millennium Precision, quality has always been paramount in everything we do," said Sean Duclos, President at Millennium Precision LLC. "This certification reaffirms our commitment to excellence and positions us as a trusted partner in the medical device manufacturing sector."
The ISO 13485 certification not only validates Millennium Precision's dedication to exceptional product quality but also celebrates its 20 years of industry-leading innovation. This milestone reflects the unwavering support and trust of its customers and partners, without which this achievement wouldn’t have been possible.
"We are immensely grateful to our customers and partners for their continued support," added Sean Duclos. "Their trust has been instrumental in our success, and we are committed to exceeding their expectations at every opportunity."
As Millennium Precision embarks on this new chapter, it remains focused on innovation, continuous improvement, and delivering best-in-class solutions to its customers. With ISO 13485 certification and two decades of expertise, customers can trust Millennium Precision to provide precision-machined components that meet the rigorous standards of the medical device industry.
"We are excited about the possibilities that lie ahead," concluded Sean Duclos. "Our ISO 13485 certification and 20th anniversary mark significant milestones, but they’re just the beginning. We are committed to further strengthening our partnership with our customers and continuing to provide them with the exceptional quality and service they deserve."
Contact Information:
Philip Robichaud
Sales Manager [email protected]
603-644-1555
QUANTUM MANGO Introduces New Way to Keep Cats From Disrupting Work Life: Revolutionary Cat Bed Hovers Over Desks, Allowing Cats to Stay Close While Keeping Workspaces Clear
BOULDER, Colo., April 18, 2024 (Newswire.com)
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Just nine days after its launch on April 9, 2024, Quantum Mango, LLC's Desk Nest Cat Bed has rapidly raised over $250,000 from more than 2,100 backers, substantially exceeding its initial $10,000 funding target. This impressive achievement underscores the product's appeal to cat owners, particularly those in work-from-home environments.
Desk Nest™ is ingeniously designed for pet parents who work from home, as well as gamers and students, enabling them to work without interruptions. It offers a unique solution that keeps cats comfortable and close, without encroaching on valuable desk space. Featuring a stylish design in walnut or white oak finishes, the bed blends seamlessly with any office décor. It enhances interaction without sacrificing workspace, ensuring an environment free from feline distractions.
With features such as 360° rotation, vertical adjustment, and a 25 lb capacity, Desk Nest maximizes both comfort for cats and convenience for their owners. Its compact footprint of just 4.5 inches helps to preserve space, crucial for maintaining a clutter-free desk.
"Our quick funding success reflects the enthusiasm cat parents have for products that enhance both their lives and the lives of their pets," said Scott Salzman, founder of Quantum Mango. "We are dedicated to fostering the bond between cats and their guardians, or should I say, cats and their servants, through thoughtfully designed products."
Desk Nest is not simply a piece of furniture; it's a lifestyle upgrade for people who want to keep their beloved cats close without interruptions, compromising workspace or comfort.
Quantum Mango, LLC continues to focus on developing high-quality, functional pet solutions that enhance the lives of pets and their guardians.
Desk Nest Cat Bed is currently available for pre-order on KICKSTARTER, with backers offered a Super Early Bird Special starting at $115. Following the campaign, scheduled to conclude on May 9, 2024, production is set to commence. Initial shipments are planned for the summer of 2024.
Editors, journalists, and social media influencers interested in reviewing Desk Nest are encouraged to reach out through the contact information provided.
Contact Information:
Scott Salzman
President [email protected]
303-678-8746
LOUISVILLE, Ky., April 18, 2024 (Newswire.com)
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HSG Advisors, a leading healthcare analytics and advisory firm, announced that Kristin Senac has been hired to fill a new senior role within the organization as Director, Client Strategy. In this role, Senac will be part of the HSG Dashboard Engagement Team that uses a hands-on approach to identifying incremental opportunities in healthcare systems’ markets and providers. HSG Dashboard officially launched in the first quarter of 2024, and will connect its proprietary data solutions with its advisory and analytics services, empowering healthcare leaders to utilize both data-driven and experience-driven guidance to make strategic decisions. In her new role, Senac will provide customized advice and support to HSG Dashboard clients and help them maximize the benefit of HSG’s services. Her area of focus will be on Customer Success, Strategic Planning, Network Improvement, and Value-based Care & Population Health Analytics.
“We are delighted to welcome Kristin to our team at HSG,” says Travis Ansel, Chief Executive Officer at HSG Advisors. “Her impressive career trajectory in the healthcare industry, consulting experience across a range of senior leadership roles, and entrepreneurial mindset make her an ideal candidate to lead client strategy for HSG Dashboard. In her first month of tenure, she’s already made significant contributions to our clients and team members.”
HSG created the position in tandem with rolling out its highly-anticipated HSG Dashboard, a proprietary market and provider data analytics environment. HSG Dashboard will serve as a centralized and customized data visualization environment for clients and act as a foundation for ongoing interaction between client teams and HSG’s products and services. Named one of the Top 20 Healthcare Consultancies by Modern Healthcare, HSG continues to expand its data analytics capabilities and its customized consulting services. Senac is on board to build long-term relationships with HSG Dashboard clients, providing front-end advisory services and guidance on ways clients can optimize the company’s proprietary claims data analytics.
Prior to HSG, Senac held a series of consulting and client management roles across notable healthcare companies and start-ups. In her most recent positions, she was Senior Manager, Business Development at pulseData, an early-stage healthcare start-up, Strategic Account Manager for Exactcare Pharmacy, and Senior Consultant in Network Value Delivery at Cotiviti. In the course of her 20-year career, she’s worked exclusively in the healthcare industry. Senac earned a BA in Psychology from USC and a Master's in Public Health from UCLA.
About HSG Advisors
HSG Advisors is a leading healthcare analytics and advisory firm that partners with health systems to transform their approach to markets, services, and providers for improved growth and operational and financial sustainability. The practice empowers leaders to build differentiated health system strategies and high-performing employed physician networks by pairing data intelligence with experienced advice. The firm's comprehensive approach to leveraging market data and analytics to inform healthcare strategies allows leaders to understand opportunities and deliver the right care to their communities. For more information about HSG, visit www.HSGAdvisors.com, LinkedIn, email [email protected], or call (502) 814-1180.
The industry-first program aims to address the $50B in fall-related healthcare costs for older adults through a combination of innovative connected health devices, AI virtual assistance, predictive risk analytics, and support services.
BALA-CYNWYD, Pa., April 18, 2024 (Newswire.com)
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Connect America, a nationally recognized innovator of virtual care solutions that enable older adults and those living with chronic conditions to live safely and well at home, today announced the launch of its innovative fall prevention program.
Designed to help identify, predict and reduce falls among aging and at-risk populations through a comprehensive, integrated approach, the Connect America Fall Prevention Program combines early risk identification, predictive intelligence, participant engagement, education and support.
As the leading cause of death and injury among older adults in America, falls have severe implications, including injuries, hospitalizations, disabilities, and even mortality. Not only can a fall adversely impact an individual’s quality of life and independence, but the costs of falls and their long-term effects have an enormous burden on the U.S. healthcare system. According to the Centers for Medicare and Medicaid Services (CMS), the average cost of a fall is $30,000. In addition, nearly $50 billion a year is spent on medical expenses related to non-fatal fall injuries and a total of $754 million is spent on fatal falls.
The Connect America Fall Prevention Program is taking aim at this insurmountable problem with innovative connected health technology, such as AI-virtual engagement, predictive analytics, and support services to help identify and predict those at risk and deliver preventative care interventions to help minimize the potential of a fall or fall injury.
Rooted in evidence-based data, the program provides partnering healthcare organizations with unparalleled visibility into an individual’s mobility and signs of frailty, including shifts in health, activity, and engagement. This is essential because declines in activity are a significant predictor of falls.With this critical intelligence, care teams can quickly identify at-risk individuals and target personalized interventions to significantly reduce falls. In fact, research has shown that interventions can significantly reverse declining activity and prevent fall injuries by up to 37%.
The Connect America Fall Prevention Program incorporates customized protocols that can be configured to fit the needs of participating health partners and their patients or members, and encompasses the following:
A CDC falls assessment
Risk scoring for identification and stratification of population health
CareSage™ Analytics and population-based reporting, including trends, SDOH impact and prediction
Connected health devices for remote monitoring
Esper, AI-virtual assistant for enhanced engagement, communicating surveys and educational content
Customized protocols and call routing
24/7 concierge and clinical support
“For many older adults, a fall or fall injury can mean a complete loss of independence and the inability to live safely at home. A comprehensive fall prevention program like this can help payers, providers, and caregivers make meaningful strides toward safer environments that help reduce falls and improve quality and safety. At the same time, it will keep seniors out of the hospital and living independently and well in their homes,” said Rosemary Kennedy, Chief Health Informatics Officer at Connect America.
A recent article in the Journal of America Medicine Association (JAMA) found that fall-related injuries ranked as the third leading readmission diagnosis among at-risk older adults, demonstrating the importance of greater attention towards post-discharge fall prevention strategies as a cost-effective mechanism with the potential to reduce readmissions and improve patient care.
For healthcare plans, the value of a comprehensive program like Connect America’s Fall Prevention Program can not only help improve STAR ratings and meet HEDIS requirements set forth by the National Committee for Quality Assurance (NCQA), but it can also lower unnecessary care utilization and keep members safer in their homes. For hospitals and value-based care organizations, the program can help improve quality, increase patient satisfaction, and reduce the potential likelihood of costly readmissions.
“Every second of every day, an older adult (age 65+) in the U.S. suffers a fall. These numbers are devastating, but falls aren’t an inevitable consequence of aging. Connect America’s Fall Prevention Program empowers healthcare organizations with critical intelligence to identify high-risk individuals and target interventions for those who need it the most. The program is unique because it integrates predictive risk analytics, connected health devices, engagement, education and support into one comprehensive program,” said Janet Dillione, CEO of Connect America.
The Connect America organization is no stranger to finding efficient and effective solutions that help keep aging and at-risk populations safe and well at home. Last May, the organization published results from an IRB-approved study that demonstrated the effectiveness of its proprietary CareSage Analytics platform in preventing hospital readmissions, ED visits and overall hospitalization costs. Today, the organization has over 900,000 active subscribers, 3,000+ healthcare partners, 250K senior living residents, and 40K+ patients monitored.
CROWN POINT, Ind., April 18, 2024 (Newswire.com)
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Zynergia, with its deep-rooted healthcare expertise, is excited to announce a strategic partnership with HigherMe, the user-friendly platform designed to help busy restaurant managers swiftly find, select, and hire ideal employees. This partnership between Zynergia and HigherMe aims to elevate the Employers for Cheaper Healthcare (ECH) membership program, delivering transformative healthcare solutions to members nationwide.
Partnership Highlights:
Innovative Healthcare Solutions: Leveraging Zynergia's extensive healthcare and risk management knowledge in providing access to cost-effective health plans.
Modern Approach to Hiring: HigherMe streamlines the recruitment process by allowing franchises to easily recruit, screen, interview, and onboard employees using a single platform aligning with Zynergia's people-first philosophy.
Economies of Scale: Both organizations will utilize their combined strengths to deliver significant savings in healthcare, benefits, and onboarding operations.
"Impacting the healthcare benefits sector positively while maintaining a laser focus on our members, Zynergia stands in seamless alignment with HigherMe. Our mission revolves around forging partnerships with like-minded entities that embrace a people-first strategy to generate uplifting outcomes for members nationwide. HigherMe stands out as a pivotal partner in this journey, helping us amplify the reach of our meticulously designed programs that prioritize the well-being of individual members—acknowledging that they are the true backbone of any business," Kirnjot Singh, MD, President of Zynergia exclaims.
"For years, HigherMe has been seeking a partner in the healthcare space who could assist our customers in providing high-quality, cost-effective healthcare options. We are pleased to partner with Zynergia HR/Employers for Cheaper Healthcare to deliver this exclusive offering to our franchise and restaurant owners," said Elise Polezel, Founder and CEO, HigherMe.
About Zynergia: Zynergia is the distinguished human resources entity of the Boa Vida family of companies, specializing in healthcare. With a confluence of services stemming from a rich blend of professional, IT, and staffing expertise, Zynergia provides comprehensive Enterprise Risk and Human Capital Management solutions. This drives down healthcare costs and enhances profitability for client companies. Zynergia is known for its innovative, customer-centric approach, offering insurance, staffing, and HR services.
About HigherMe: HigherMe is an easy-to-use platform designed to assist busy restaurant managers in swiftly finding, selecting, and hiring the ideal employees. With features like Text to Apply, Applicant Tracking System, and Paperless Onboarding, our platform streamlines the hiring process for restaurants, making it efficient and effective. We streamline hiring for high volume recruiting, ensuring restaurants can quickly fill their positions with the best candidates.
Follow Zynergia on Facebook, LinkedIn and Twitter @Zynergiahr.
For more information about Zynergia, the ECH Membership Program, or how our partnership works with HigherMe, please contact:
Latest study from The Harris Poll Thought Leadership Practice finds Americans turn to astrology for comfort, guidance, meaning – and often their next date.
NEW YORK, April 18, 2024 (Newswire.com)
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The stars may not hold your fate, but they could hold your date: The latest study from The Harris Poll Thought Leadership Practice finds most Americans believe at least somewhat in astrology – and strong majorities, especially among Millennials, sayastrology literally makes or breaks their romances.
The findings in the “Astrology Survey” are based on a January 2024 survey of a nationally representative sample of 2,069 U.S. adults across all demographic groups: Gen Z (ages 18-26), Millennials (ages 27-42), Gen X (ages 43-58) and Boomers (ages 59 and older).
Among the key findings: A strong majority of Americans (85%) feel either positive or neutral about astrology, and about six in 10 (61%) agree that “astrology provides comfort in uncertain times by serving as a reassuring friend for those seeking guidance.”
“As people seek to try to navigate today's implausible uncertainty and misinformation, astrology for many has become one source of trusted or at least considered advice,” said Libby Rodney, Chief Strategy Officer and Futurist at The Harris Poll. “We especially found it interesting in the realm of dating, where over half of Millennials consult the signs before going out on a date, and four in 10 have actually canceled a date due to an undesired sign.”
Influence on Daily Decisions
The Harris Poll finds Americans get guidance from the stars on a variety of decisions: especially when it comes to how to best practice self-care (53%), going official with a romantic relationship (49%), and even career advice (43%).
In addition, most Americans say they turn to astrology for guidance in their lives. Majorities say they have consulted or would consult the stars for self-care or health advice (59%) or relationship advice (57%), and nearly half would do so for help on life choices (44%) or career (43%).
Those numbers are strongest among Millennials. They are even more likely to use astrology for career advice (65%) and even more so for relationship advice (81%). About two-thirds look to astrology to help them decide whom to date (65%) or whether they should make their romantic relationship “official” (67%).
Astrology & Millennial Dating
A staggering 81% of Millennials say they have an opinion on which sign they most want to date, and nearly as many (74%) on which sign they’d least want to date. And they act on those opinions:
More than six in 10 (64%) know which signs they’re most compatible with.
More than half (56%) check a person’s sign before agreeing to go on a date.
Almost half (45%) refuse to date certain signs.
Four in 10 (40%) have actually canceled a date due to someone’s sign.
Millennials’ preferences, according to The Harris Poll: “Air” signs (Libra, Gemini, Aquarius) and “Fire” signs (Aries, Leo, Sagittarius) are the most popular, and Libras narrowly the most popular individual sign. Scorpios are the sign Millennials most avoid, and their element group, "Water", also is the most avoided. Geminis may be the most polarizing sign for Millennials: They’re the third most preferred sign and the second most avoided.
Regardless of preferences, Millennials believe their faith in astrology pays off: Well over half of Millennials (58%) say astrology has improved their dating life and almost two-thirds (64%) say it has improved their relationships.
Astrology and Self-Identification
Virtually all (95%) Americans know their astrological sign – 29% even know their pet’s sign – and about two-thirds (65%) say their sign “is an accurate description of themselves.”
While fun and entertainment was the biggest reason (58%) people said they engaged with astrology, nearly a third said astrology helps them understand themselves better (31%) or is a tool for self-reflection (30%).
Astrology Believers vs. Skeptics
Half (51%) of Americans say they “believe somewhat” in astrology, finding it fun and interesting to learn about, but not all true. But nearly one in five (18%) are “total believers,” saying they identify with astrological meanings and predictions.
Gen Z was in one way the generation most skeptical of astrology: More than half (54%) say they “judge people who take astrology too seriously,” compared to 38% of all respondents.
The Harris Poll corrects a common misconception that astrology is a “girl thing”: Men are as likely as women to be “total believers” (19% men/18% women), more likely to consult astrology for guidance (40%/30%), more likely to pay for astrology (32%/26%), and pay more for it on average ($83 per month/$56 per month).
Astrology Versus Religion for Millennials
And for Millennials, astrology can even be an alternative to “traditional” religion -- about a third (31%) say astrology “gives me something bigger than myself to believe in,” and most (56%) say more of their peers believe in astrology than they do in religion.
Willingness to Pay for Astrological Services
Americans’ overall belief in astrology is strong enough that people will pay – often a lot – for astrology content and services. Nearly three in 10 (29%) of Americans pay monthly for astrological content, with median spending between $20 and $49 per month – and one in six (17%) pay $100 a month or more. That trend is even stronger for Millennials, where more than half (56%) pay for astrology content.
This survey by The Harris Poll was conducted online within the United States from January 12 to 14, 2024, among a nationally representative sample of 2,069 U.S. adults. This research comprises 328 Gen Z (ages 18-26), 784 Millennials (ages 27-42), 485 Gen X (ages 43-58), and 472 Boomers (ages 59 and older).
About Harris Poll Thought Leadership Practice
Building on 50+ years of experience pulsing societal opinion, we design research that is credible, creative, and culturally relevant. Our practice drives thought leadership and unearthed trends for today's biggest brands. We are focused on helping our clients get ahead of what is next.
About Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963, and is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas: building 21st-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and guidance to help leaders make the best decisions possible. To learn more, please visit www.theharrispoll.com.
Contact Information:
Tim Osiecki
Senior Research Manager [email protected]
Lumberjack the Monster, a new horror movie from director Takashi Miike, will be reaching the Netflix streaming service in June
Japanese filmmaker Takashi Miike has over 115 directing credits to his name, and it has only taken him 33 years to reach that impressive number. One of his latest credits came on a blood-soaked horror thriller called Lumberjack the Monster, and the folks at Rue Morgue have confirmed that Lumberjack the Monster is going to be available to watch on the Netflix streaming service as of June 1st.
Before the film reaches Netflix, New York City’s Japan Society (located at 333 East 47th Street) will be hosting its the North American premiere screening on Monday, May 6 at 8pm. Rue Morgue notes, “There will also be a pre-screening reception at 7pm with beverages donated by Sapporo-Stone Brewing and Brooklyn Kura. The screening is being presented in conjunction with the Tribeca Film Festival, as part of its Escape from Tribeca program.”
Lumberjack the Monster is based on a novel by Mayusuke Kurai and stars Kazuya Kamenashi, Nanao, Riho Yoshioka, Shota Sometani, and Shido Nakamura. The film has the following description: This cat-and-mouse chase between a serial killer and a lawyer hot on his trail is filled with gruesome murders, missing brains, and disturbing secrets. The most disturbing? The lawyer is a psychopath. Yes, Takashi Miike’s newest nightmare is the brutal showdown between a serial killer and a psychopath lawyer. It’s a bloody good time.
The 1999 release Audition may be the most popular film Takashi Miike has ever made. Among his many other credits are Dead or Alive, Ichi the Killer, The Happiness of the Katakuris, Gozu, One Missed Call, The Great Yokai War, Sukiyaki Western Django, 13 Assassins, Yakuza Apocalypse, and Blade of the Immortal. He made a cameo in Eli Roth’s Hostel, and contributed to the Masters of Horror TV series with an episode called Imprint. Showtime found Imprint to be so graphic and disturbing that they refused to air it – which is why the DVD release proudly stated that the movie was “Banned from Cable Broadcast.”
Are you a fan of Takashi Miike’s work, and are you looking forward to watching Lumberjack the Monster on Netflix? Let us know by leaving a comment below.
