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Northwestern Mutual: 8 Things Retirees Should Know

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Northwestern Mutual: 8 Things Retirees Should Know
MILWAUKEE - December 21, 2022 - (Newswire.com)

Northwestern Mutual: Retirement can be a time to slow down, relax, and enjoy life, but it can also come with its fair share of challenges. For anyone embarking on their retirement journey, here are eight financial and lifestyle considerations to keep in mind:

1. Their budget: Retirees will want to have a good idea of all their retirement finances, including both their yearly and monthly budgets. This can help them make informed decisions about their spending and figure out how much they can afford on things like travel, new hobbies, and other activities.

2. How to get the most out of their money: Many retirees worry about whether they are making the most of their retirement savings. Retirees may want to consult a financial advisor to help sort out this information and provide guidance on how to make the most of one's money. From tax-efficient withdrawal strategies and a plan to weather market volatility, financial advisors can help turn a lifetime of savings into guaranteed income retirees don't have to worry about.

3. Their downsizing options: For some retirees, downsizing is a great way to simplify their life (and save money). Understanding what the options are for relocating to a smaller home can help retirees make an informed decision about what is best for them. It can help to get in touch with a real estate agent and discuss what options are available.

4. Their travel plans: Many retirees see retirement as a time to travel and see new places. For retirees who want to prioritize travel, it can help to plan ahead and research different travel options. Advance planning can allow retirees to keep an eye out for the best deals and make the most of their time.

5. How they plan to spend their free time: Retirement can be a great time to pursue new hobbies and interests. Some retirees may want to volunteer, take up a new sport, or join social clubs. Having a rough plan for how they want to spend their time can help retirees make the most of their retirement.

6. Their social circle: For some people, retirement can be a time to reconnect with old friends and family. Others may find that their social circle changes as they meet new people. Understanding how they prefer to socialize can help retirees make conscious decisions and plan for their retirement years.

7. Whether they want a retirement hustle: Some retirees find that they want to stay active and busy in retirement by starting a small business or working part-time. A job or small business can also provide a source of supplemental income. Retirees who choose to have a retirement hustle will also want to consider how to set up their business and whether they prefer to live close to work.

8. Their estate plan: Retirement can be a good time to review one's estate plan and make sure that it is up-to-date. This can include things like wills, trusts, and power of attorney documents, and updating beneficiaries for any permanent life insurance policies, like universal life insurance and whole life insurance. Talking to an attorney about these matters can help retirees ensure that their wishes are carried out. 


Contact Information:
Don Klein
Assistant Director - Field & National Grassroots Public Relations
[email protected]
1-800-323-7033


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Original Source: Northwestern Mutual: 8 Things Retirees Should Know

Radiology Patient Action Network Urges Long-Term Fix for Medicare Payments While Welcoming Limited Support From Congress

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Radiology Patient Action Network Urges Long-Term Fix for Medicare Payments While Welcoming Limited Support From Congress
"Year-after-year of Medicare funding cuts to independent medical practices must be stopped, and we will continue our congressional advocacy efforts to implement long-term solutions, like inflationary adjustments for independent providers," said Bob Still, Executive Director of the Radiology Business Management Association (RBMA).

FAIRFAX, Va. - December 21, 2022 - (Newswire.com)

 This week, Congress passed limited cuts to Medicare payments for independent physician practices but included conversion factor support to limit the severity of these cuts. While these funding cuts will hinder the services provided by independent medical practices across the country, the final 2% cuts are significantly less than the potential double-digit cuts initially proposed by the U.S. Centers for Medicare & Medicaid Services. 

The conversion factor support will aid independent practices that continue to fall further behind other provider types that enjoyed rate increases this year under "market basket" inflationary adjustments. The continued funding infusion is a small step in the right direction towards a much-needed, longer-term reform to the nation's Medicare system, which RPAN will continue to aggressively advocate for. 

"While any Medicare funding cuts are disappointing and will no doubt hurt independent practices, RPAN is encouraged our nationwide advocacy efforts - including over 7,000 phone calls, 38,000 text messages and e-mail correspondence - pressed Congress to shrink the percentage of those cuts as well as include in-conversion factor support in their final funding package. However, there is much more to do. Year-after-year of Medicare funding cuts to independent medical practices must be stopped, and we will continue our congressional advocacy efforts to implement long-term solutions, like inflationary adjustments for independent providers," said Bob Still, Executive Director of the Radiology Business Management Association (RBMA).

"We will be steadfast in our ongoing efforts to reform the Medicare funding system, specifically for independent medical providers who are the only Medicare providers in the country not to receive annual inflationary updates. We are glad to see RPAN's advocacy in the legislative process significantly knock down this year's proposed cuts to our funding, but we are committed to ensuring no future cuts to Medicare funding for America's independent providers and the practices they run going forward," said Shannon Wilson, President of the RBMA.

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About RBMA

The Radiology Business Management Association (RBMA) is an industry-leading organization comprised of more than 2,100 professionals who focus on the business of radiology. RBMA members support diagnostic imaging, interventional radiology and radiation oncology providers in the full spectrum of practice settings. RBMA connects members nationwide to valuable information, education, and practice-related resources and serves as an authoritative industry voice on behalf of shared member interests.


Contact Information:
Will Sweet
RBMA
[email protected]


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Original Source: Radiology Patient Action Network Urges Long-Term Fix for Medicare Payments While Welcoming Limited Support From Congress

6 Questions to Ask Your New Psychiatrist

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6 Questions to Ask Your New Psychiatrist
FORT WORTH, Texas - December 21, 2022 - (Newswire.com)

iQuanti: Finding a new psychiatrist can be tough. You have to put yourself out there and tell a stranger very personal things, all the while knowing you might have to start the search again next week if the doctor isn't the right fit for you.

Whether you're going through your insurance, getting a referral from your primary care physician, or just trying to find someone in your area—for example, looking for a Fort Worth psychiatrist—there are ways to make the initial search easier. It may take a few sessions to really know if you work well together with a new psychiatrist, but the initial appointment is the perfect time to ask a few important questions to see if you'll be a good fit.

What will the sessions be like?

Now it's time for the practical follow-up questions. How long will the sessions last, and how often do they take place? Different psychiatrists may have different ideas about what psychiatric help looks like—some may be more medication-focused, while others favor a more holistic approach. Find out how often they schedule check-ins, as you might need to try different medications and dosages to find something that works. These questions can give you a sense of what your treatment plan might look like.

Whom do I contact with an urgent issue?

Your psychiatrist may suggest that you go to the ER or a crisis mental health clinic if there's an urgent issue, particularly after hours. But it's worth asking if the psychiatrist can make room for you on short notice if need be. 

What's the process for booking sessions?

In other words: How easy will it be to get in touch with them? Are you able to book sessions online? Are the sessions themselves online or in-person? Do they charge a penalty for cancellations? And, crucially, how quickly will you be able to get your prescriptions refilled?

How do you keep information confidential?

Trust is paramount in any therapist-patient relationship. As medical doctors, psychiatrists are required by law to adhere to the Health Information Portability and Accountability Act of 1996 (HIPAA). Feel free to ask what measures are in place to protect your information; you'll need to feel comfortable sharing if you want your sessions to be productive.

How much will sessions cost?

The first thing you'll want to find out is whether your insurance will cover your sessions. Depending on your insurance, copays can cost quite a bit—so a frank discussion regarding fees is paramount when getting to know a new psychiatrist.

How will you check in on progress?

You need a psychiatrist that takes you, your issues, and your thoughts seriously. Talk about how they might gauge progress and find out what questions they might ask you to see how you're adjusting to medication. Don't hesitate to look for a new psychiatrist if you feel your feelings and needs are being minimized. Remember, seeing a psychiatrist is for your benefit—you owe it to yourself to ask all the questions you need to be comfortable.


Contact Information:
Keyonda Goosby
Public Relations Specialist
[email protected]
(201) 633-2125


Press Release Service by Newswire.com

Original Source: 6 Questions to Ask Your New Psychiatrist

CGFNS International Announces Dr. Peter Preziosi as President and CEO

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CGFNS International Announces Dr. Peter Preziosi as President and CEO
PHILADELPHIA - December 21, 2022 - (Newswire.com)

CGFNS International announces that Peter Preziosi, Ph.D., RN, CAE, has become its President and CEO.

Dr. Preziosi previously served as Chief Innovation and Business Development Officer of CGFNS and most recently was at the World Health Organization responsible for establishing the quality and learning standards for its newly established global learning academy as Team Lead for Quality, Standards and Credentials. Dr. Preziosi becomes the fifth CEO in CGFNS's 45-year history. He plans to strengthen its presence in the United States and broaden its global reach as the exemplar in protecting the public by assuring migrating health professionals are eligible to meet standards and practice requirements according to jurisdictional conditions. As an ISO-9001 organization and a member of the Conference of Non-Governmental Organizations (NGOs) in Consultative Relationship with the United Nations (CoNGO), CGFNS is positioned for growth.

Dr. Preziosi said, "I appreciate the opportunity to lead CGFNS into a new era of technology-driven services both in the U.S. and abroad, so as to serve our stakeholders with excellence and state-of-the-art efficiencies. Health professionals' mobility and workforce development are converging, where governments and employers are demanding innovative solutions in addressing health system challenges worldwide. The CGFNS team aims to meet those challenges as we design new solutions in credentialing and other services to meet those in need."

Dr. Preziosi received his BSN at Florida State University and his Masters in Education, Public Administration from Columbia University. He attained from the University of Pennsylvania his Ph.D. in Health Policy and Administration and an MGA in Public Administration.

About CGFNS International, Inc.
Founded in 1977 and based in Philadelphia, CGFNS International is an immigration-neutral, not-for-profit organization proudly serving as the world's largest credentials evaluation organization for the nursing and allied health professions. CGFNS International is an NGO in Consultative Status with the United Nations Economic and Social Council (ECOSOC) and is a member of the Conference of NGOs in Consultative Relationship with the United Nations (CoNGO). For more information, visit https://www.cgfns.org.


Contact Information:
Frank Mortimer
Director of Marketing and Communication
[email protected]


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Original Source: CGFNS International Announces Dr. Peter Preziosi as President and CEO

How Many Hard Inquiries Is Too Many?

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How Many Hard Inquiries Is Too Many?
NEW YORK - December 21, 2022 - (Newswire.com)

iQuanti: Your credit score provides lenders a way to measure how likely you're able to pay back a loan or credit card balance. They perform a hard credit check to check your score, also called a hard inquiry.

This slightly dings your credit score temporarily, but responsible use of credit quickly outweighs the damage. The trouble comes when you incur too many hard inquiries at once — this can do a lot more damage and cause credit application denials. This article will explain how hard inquiries work and dive into how to remove hard inquiries from your credit report.

How do hard inquiries work?

Lenders run a hard inquiry on you when you apply for new credit, such as new credit cards or loans. This lets them look over your credit score and history to make a lending decision. Many hard inquiries within a short time may be treated as one hard inquiry for certain types of loans, like auto and home loans. Credit bureaus understand the importance of rate shopping for these loans, so all hard inquiries within a couple of weeks may be lumped into one.

How hard inquiries impact your credit

Hard inquiries temporarily lower your credit score. When you don't have much of a credit history, they can have a larger impact. They also reduce your chances of getting approved for new credit if you apply too soon. For instance, if you apply for a loan one week after getting a new credit card, you may be denied despite having a good credit score.

Hard inquiry effects fade after one year. Each hard inquiry falls off your report completely after two years. So, applying for credit sparingly can minimize credit damage.

In general, having six or more hard inquiries is seen as too many. Having this many hard inquiries can significantly impact your score and make lenders more likely to deny you, even if your score is otherwise sufficient.

How can I remove hard inquiries from my credit report?

As mentioned, hard inquiries are automatically removed from your credit report two years following the date they were run. You can't remove legitimate hard inquiries earlier than that. For instance, if you apply for a credit card on Jan. 1, 2022, it will be removed from your report on Jan. 1, 2024.

That said, errors can happen. The credit bureaus may fail to remove hard inquiries from your report after two years, or you may get a hard inquiry through error or even fraud. Request your free annual copy of your credit report from all three bureaus and look for these errors. 

If you see any you don't recognize, do some research first — sometimes, the card issuer's name doesn't match the name of the company that actually manages the card. For instance, a retail store credit card account might be listed under the partner bank's name instead of the store name. 

If the hard inquiry is truly an error, file a dispute with each bureau immediately. Consider freezing your credit if you suspect fraud and stay in communication with the bureaus until the inquiry is removed.

Keep hard inquiries to a minimum

Hard inquiries may hurt your score temporarily, but the long-term positive credit history you can build is well worth it. Since six or more hard inquiries are seen by lenders as problematic, and hard inquiries fall off your report after two years, wait at least six months between new credit applications. 

Additionally, check your credit every year by requesting your free annual report from the three bureaus and dispute any hard inquiries that look incorrect. Keeping your hard inquiries down and cleaning up your report will allow you to enjoy the benefits of responsible credit usage to the fullest.


Contact Information:
Keyonda Goosby
Public Relations Specialist
[email protected]
(201) 633-2125


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Original Source: How Many Hard Inquiries Is Too Many?

Wilmington Eye Ophthalmic Surgeon Implants First-Ever Glaucoma Device in the Carolinas

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Wilmington Eye Ophthalmic Surgeon Implants First-Ever Glaucoma Device in the Carolinas
This new glaucoma device is the smallest implantable medical device in the world and is the latest advancement in glaucoma care


Robert van der Vaart, glaucoma expert

Dr. Robert van der Vaart is the first surgeon in the Carolinas to implant the newest and smallest implantable medical device for glaucoma

WILMINGTON, N.C. - December 21, 2022 - (Newswire.com)

Today, Wilmington Eye announced Dr. Robert van der Vaart, a board-certified ophthalmic surgeon and glaucoma expert, has successfully implanted the iStent infinite® at Wilmington Eye Surgery Center. This is the first time this glaucoma device has been implanted in the Carolinas, marking the next step in the advancement of glaucoma care for the region.  

Glaucoma, a collection of eye conditions that damage the optic nerve, affects roughly three million Americans and is the second-leading cause of blindness in the United States. If left untreated, glaucoma can cause irreversible blindness, which means that early detection and treatment are key to stopping vision loss, limiting the reduction of productivity and preserving a patient's quality of life. Early disease recognition, proactive management by a glaucoma expert, and the use of new technology to prevent progression beyond the early stages may also reduce societal economic burdens as it's estimated that the cost to the U.S. government is over $1.5 billion annually, and one study found that moderate-income patients spent 19.5% of their monthly income on glaucoma care, with low-income patients spending an average of 61.5% of their monthly income on glaucoma care. 

Dr. van der Vaart has successfully implanted the iStent infinite®, an implantable device that slows the progression of glaucoma in adults who did not experience success with medications or surgical treatments for the condition. This device — currently the smallest implantable medical device in the world — is an adaptation of a previous version called the iStent, which was only available to patients in conjunction with cataract surgery, meaning patients who could benefit from the procedure had to wait until the progression of cataracts, which typically happens in their 60s or 70s. This newest version, the iStent infinite®, can now be implanted in patients of any age who have been diagnosed with glaucoma. 

"I am excited to offer this as the newest option in our extensive surgical armamentarium. The iStent infinite promises to bring this minimally invasive surgical procedure — utilizing the smallest medical implant currently available across the world — to a whole new category of glaucoma patients. Previously only available to patients undergoing cataract surgery, this new device is a viable option for any patient with uncontrolled glaucoma," says Dr. Robert van der Vaart, partner, board-certified ophthalmic surgeon, and glaucoma expert at Wilmington Eye. 

The operation occurred at Wilmington Eye Surgery Center, Wilmington Eye's own freestanding ambulatory surgery center (ASC). The state-of-the-art surgical facility opened in November of 2021 and is the only ambulatory surgery center in eastern North Carolina focused primarily on ophthalmic surgery cases. As the first ASC to accommodate the new procedure, the surgical facility has positioned itself as a leader in bringing new medical technology and surgical vision care to the Cape Fear region and beyond. 

"It's important for WESC to deliver innovative care to our patients and we are very excited to be on the forefront with the latest technology," says Kathy Erickson, CEO of Wilmington Eye, parent company of Wilmington Eye Surgery Center. 

Dr. van der Vaart is currently accepting new glaucoma patients who are interested in this newest treatment option. For more details about the iStent infinite® or to schedule an appointment with Dr. van der Vaart, visit wilmingtoneye.com


Contact Information:
Miranda Perales
Director of Marketing
[email protected]
+19107633601


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Original Source: Wilmington Eye Ophthalmic Surgeon Implants First-Ever Glaucoma Device in the Carolinas

Ketamine Media Scheduled to Launch North America’s Largest Psilocybin Awareness Network

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Ketamine Media Scheduled to Launch North America’s Largest Psilocybin Awareness Network
KNOXVILLE, Tenn. - December 21, 2022 - (Newswire.com)

Ketamine Media announced today that it is in the final stages of launching its digital ecosystem of premium online properties to raise awareness about the clinical use of psilocybin at scale. 

Ketamine Media entered the psychedelic medicine space in 2016 to help providers raise awareness about the clinical use of ketamine. With nearly 200 clinics under its marketing management and growing, Ketamine Media is estimated to have at least one-third of the industry's dedicated ketamine clinics under its umbrella during 2023. 

As the benefits of psilocybin become more well-known and legally available, many of Ketamine Media's existing clinic partners, health centers, and future psilocybin retreats are looking for ways to connect with individuals seeking more information about the possible benefits of psilocybin for PTSD and depression. 

Ketamine Media estimates, based on its track record with ketamine and the digital assets already in play, that it should have the country's largest database of individuals seeking information about the clinical use of psilocybin by the end of 2023. 

CEO and co-founder Chris Walden says that Ketamine Media's objective is simple but more important than ever. 

"Over 90% of U.S. adults say that the United States is experiencing a mental health crisis. We have an obligation to make sure that those seeking information about innovative new treatment options get access to accurate information and are introduced to the right medical professionals that can assist them with the proper education and treatment options if they are a good candidate.

"We are living in an exciting time," says Walden. "A time when medicine like psilocybin, ketamine, and MDMA are within reach and gaining traction quickly with state officials and other countries worldwide." 

"Ketamine Media has been securing premium domains and digital real estate for the last seven years with all forms of psychedelics," says Walden. The company possesses one of the largest portfolios of premium digital assets in the psychedelic industry. 

For questions about Ketamine Media's services, please contact us


Contact Information:
Chris Walden
Chief Executive Officer
[email protected]
1-800-975-2291


Press Release Service by Newswire.com

Original Source: Ketamine Media Scheduled to Launch North America's Largest Psilocybin Awareness Network

Health Tech Without Borders Launches the ‘Helping Healers Heal’ Program to Support Mental Health in Ukraine

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Health Tech Without Borders Launches the ‘Helping Healers Heal’ Program to Support Mental Health in Ukraine
ZURICH - December 21, 2022 - (Newswire.com)

Health Tech Without Borders, an independent, global non-profit movement providing digital health and telehealth aid where it's needed most, has launched the "Helping Healers Heal" or 3H program, a peer-to-peer support and essential coaching program. 3H aims to provide a safe virtual environment to support Ukrainian psychologists mentally and emotionally and help them manage their distress and build their resilience as they provide counseling services to the Ukrainian population suffering from the stress and trauma of war. The program also provides multiple opportunities for clinicians and psychologists to discuss the challenges of conducting therapy in times of war, discuss their educational needs, and share best practices through peer-to-peer support.

The holiday season can be an especially difficult time for many as they experience stress, anxiety, loneliness, and financial strain, all of which may trigger mental health problems or exacerbate the existing ones. The people of Ukraine, however, are even more vulnerable and in need of mental health support due to the constant stress associated with living in a warzone. 

During this time of the year, mental health support in Ukraine becomes even more crucial than ever. According to the Ukrainian Ministry of Health (MoH), about 15 million Ukrainians are in need or will require psychological support. However, to be able to counsel individuals and provide psychological support, psychologists also need to look after their mental health to prevent their own burnout, continue helping those who need psychological support and guarantee ongoing treatment for their current and future patients. 

Recognizing this gap in professional support, Health Tech Without Borders' 3H program provides a safe virtual environment where Ukrainian psychologists and counselors can receive the mental health support they need. Patients also benefit from the program because providers can better appreciate their patients' perception of problems and responses to the impact of trauma-related experiences like the loss of a loved one or displacement. Further, providers can deliver better diagnoses and build their clients' resilience and even hope in the setting of unimaginable human tragedy and loss.

To support this program and the work of Health Tech Without Borders, please consider donating to the "Help, Hope and Healthcare for Ukraine" campaign.  

About Health Tech Without Borders

Health Tech Without Borders is a global non-profit organization that supports local communities affected by sudden humanitarian emergencies. As an innovation hub, Health Tech Without Borders connects those in need of medical attention with vetted volunteer clinicians via online health intervention tools and offers targeted digital trainings to equip medical personnel with any additional education they might need.

Since its inception, Health Tech Without Borders has helped more than 62.000 patients in regions of crisis to seek medical and psychological support and facilitated targeted training for more than 2.000 clinicians.


Contact Information:
Mara Jones
HTWB External Communications
[email protected]
+44 7870377094

Jarone Lee
HTWB (U.S. Branch)
[email protected]
917-740-5137

Marianna Petrea-Imenokhoeva
HTWB (Switzerland Branch)
[email protected]


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Original Source: Health Tech Without Borders Launches the 'Helping Healers Heal' Program to Support Mental Health in Ukraine

Santa Skis for Charity at Banff Sunshine Village Christmas Day

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Santa Skis for Charity at Banff Sunshine Village Christmas Day
Dress Up and Ski on Christmas Day for a Donation at Banff Sunshine Village


Santa Shreds for a Good Cause

In 2019, hundreds of Santas flocked to the slopes of Banff Sunshine to raise money for a good cause. This year, the resort is hoping to raise $10,000 for The Alberta Children's Hospital Foundation.

BANFF, Alberta - December 21, 2022 - (Newswire.com)

Get in the festive spirit by giving back. On Dec. 25 (Christmas Day), 2022, dress up as your favorite Christmas character and join us on the slopes of Banff Sunshine Village to carve up Canada's Best Snow for only $75.

This Christmas, when you dress up as Santa, Mrs. Claus, an Elf, a Reindeer, the Grinch or other beloved Christmas character, you'll ski or ride for just $75. All proceeds from the charity ski event will go to support The Alberta Children's Hospital Foundation.

"Christmas is a time to enjoy family and friends while reflecting on what you have to be grateful for (like fresh mountain air and good health); just as it's a time to give back to those in our community who could use a kind hand. With rising hospital demand for pediatric care, this Christmas, giving back to our community by raising funds for the Alberta Children's Hospital just makes sense," says Kendra Scurfield, Director of Brand and Communications for Banff Sunshine Village.

Located in the heart of Banff, Banff Sunshine Village is hoping to welcome over 100 festively dressed Christmas characters for a day of holiday cheer on the Canadian Rocky Mountain slopes.

"As winter sets in, our hearts are warmed by the compassion and generosity of our community and all the amazing ways they raise funds for the kids and families, like Banff Sunshine's Santa Skis for Charity. From The Alberta Children's Hospital, thank you," says Liz Ballendine, Vice President, Alberta Children's Hospital Foundation.

Banff Sunshine's Santa Skis for Charity is an all-ages event. Anyone dressed in Christmas theme can ski for $75 in support of The Alberta Children's Hospital.

"Back in 2019, our Santa Skis for Charity event brought over 200 jolly-dressed skiers and riders out for a Christmas ski. This year, our ambitious goal is to raise $10,000 for The Alberta Children's Hospital Foundation," says Scurfield.

Not able to visit Banff Sunshine on Christmas Day, but still want to donate? Click here.

Alberta's Children's Hospital Foundation funds crucial programs, technology and expertise so that every child can benefit from world-class care. The Alberta Children's Hospital Foundation proudly serves Child Health & Wellness Research at the University of Calgary to help invest in innovative science for new therapies and cures for a healthier tomorrow. With the support of our generous community, we can help every baby, child and teenager live to their fullest potential.

Banff Sunshine Village is the premier ski and snowboard destination in the Canadian Rockies. The resort is known for its all-natural snow, its stunning alpine vistas, and its long season, spanning from early November to late May. With a seven-month-long ski season, Banff Sunshine Village is home to Canada's Best Snow.

For more information about Skiing for Charity, contact Kendra Scurfield at [email protected] or call 403-830-7946.


Contact Information:
Kendra Scurfield
Director of Brand and Communications
[email protected]


Press Release Service by Newswire.com

Original Source: Santa Skis for Charity at Banff Sunshine Village Christmas Day

Bidtellect Speaks at Adweek Nextech Conference, Covers The Future of Green in Advertising

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Bidtellect Speaks at Adweek Nextech Conference, Covers The Future of Green in Advertising
Bidtellect's VP of Product, joined by Jounce Media's Founder and President, cover the future of sustainability in advertising, along with how companies can begin to manage their own carbon footprint.

DELRAY BEACH, Fla. - December 21, 2022 - (Newswire.com)

Bidtellect, a leading demand-side platform and advertising technology company, announces its successful sponsorship and speaker session at Adweek Nextech Conference, held from Dec. 6 to 7 in New York, New York. Bidtellect's senior leadership team was in attendance, and its VP of Product, Arthur Hainline, took the stage alongside the founder and president of Jounce Media, Chris Kane, to break down the future of sustainability in advertising and how companies can manage their own carbon footprint.

The team spoke on the lack of transparency in the programmatic supply path. Specifically, how the redundancy of supply chains causes supply and carbon inefficiencies. There are three ways in which buyers and sellers have redundant supply chains: auction duplication, multi-integrations, and reselling or rebroadcasting. On average, resold supply chains account for 40% of display auctions and 58% of video auctions, according to Jounce Media

These same three causes of redundant supply chains (auction duplication, multi-integrations, and reselling) are the major contributors to supply path emissions. They take up extra energy, extra compute time, and release excess carbon emissions. This includes the scope 1, 2, and 3 emissions data of each party involved per impression.

According to Sharethrough, Scope 3 emissions account for over 90% of an organization's CO2 waste, and 60% of people were unaware that browsing the internet generates carbon emissions. The newest tools to the market will be able to track the carbon cost of a company's media, offering a new level of transparency into the impact of its dollars and advertising.

The pair spoke on new tools and methods for advertisers to begin to reduce their carbon waste. Bidtellect recently teamed up with Scope3 to track total carbon emissions directly in their DSP, so that users can take action to reduce waste immediately. Users can alter the pacing rate to participate in fewer auctions artificially, optimize towards supply tiers, block domains with high emissions, as well as target sellers.json. Together, advertisers can ultimately begin to reduce carbon waste and initiate a shift to a more efficient supply path for all.  

Kane founded Jounce Media in 2015 and was previously Chief of Staff to the CEO and CFO at AOL. Before AOL, he managed a portfolio of enterprise accounts at Turn, a pioneer in demand-side platforms (DSP), enabling wider reach and ad buying. He started his career as a management consultant at Oliver Wyman, focusing on the converging media and technology sectors.

Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world's most prominent marketers, media companies and advertising technology platforms to enable high-efficiency programmatic trades. They specialize in supply path optimization education, research, and data. 

Arthur Hainline is the Vice President of Product at Bidtellect, overseeing Bidtellect's product team, product enhancements and technology. Hainline has been with Bidtellect since 2015 and is an integral part of the team's competitive technology advancements, bringing greater bidding efficiencies and performance wins for advertising clients.

To watch the session and gain access to more information, click here.

About Bidtellect

Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and quality programmatic. With roots in native, we built our platform on context-driven technology and optimization down to the placement level, ensuring readiness for the cookieless future while achieving performance goals, now across ad formats and video.


Contact Information:
Madeleine Moench
[email protected]


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Original Source: Bidtellect Speaks at Adweek Nextech Conference, Covers The Future of Green in Advertising