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Female-Founded Personal Care Disruptors SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads

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Female-Founded Personal Care Disruptors SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
The companies have forged an exclusive partnership to provide free access to natural, sustainable, effective period products and reach consumers through interactive advertising content at SOS' 100+ locations.


SOS Machine
Rael advertising displayed on a SOS machine

BOSTON - October 25, 2022 - (Newswire.com)

SOS, the Boston-based company that is redefining wellness on the go through a fast-growing network of smart vending machines, is announcing its exclusive product partnership with Rael, the 360 holistic feminine and beauty company focused on clean period care, intimate care, and skincare. 

Together, the female-founded and -led brands are committing to give away 200,000 tampons and pads at all of SOS' 100+ machines throughout the next year in an effort to increase access to essential personal care products in high-traffic public locations where people need them most. The partnership is backed by a six-figure investment from Rael and is the largest direct brand investment to date for SOS.

"Every woman has experienced a moment when she needed a tampon and one was nowhere to be found, a frustrating feeling only exacerbated when in a public space like a sporting arena or office building," said Susanna Twarog, co-founder and co-CEO of SOS. "We believe that all people deserve access to period care products wherever, whenever, and our partnership with Rael helps us bring that mission to fruition as we make their organic, effective pads and tampons available for free in all of our machines."

Easily recognizable by their curvy shape and sleek video touch screen, SOS machines offer a range of exceptional just-in-time personal care and wellness products to meet a variety of needs. Completely cardless and contactless for consumers, SOS machines also deliver targeted, interactive advertising and educational content when not in use. This digital component is a unique aspect of SOS machines and enables highly targeted brand-building and customer acquisition programs that help brands stand out in an increasingly competitive marketplace. As part of the partnership, Rael will have access to personalized marketing campaigns and valuable data capture information at all SOS locations. 

"In today's competitive marketing landscape, it has become harder than ever for brands to cut through the noise and capture consumer attention," said Robina Verbeek, co-founder and co-CEO of SOS. "SOS machines provide a unique opportunity for brands to meet consumers exactly where they are in their moment of need and offer an immediate solution with a top-quality product. That is the type of impact that resonates with consumers and generates brand loyalty. Pair that with our first-party data capture capabilities, and brands have valuable insight to build a loyal customer base." 

"We are excited to launch this initiative with SOS to promote equitable access to feminine care products. Our mission has never been clearer, and through this partnership, we look forward to giving more people access to healthy, organic options in women's wellness and hygiene," said Sorah Park, Chief Marketing Officer of Rael. "We know there can be a real financial burden when accessing feminine hygiene products, especially organic, and Rael is committed to providing greater ease for those in need of clean, safe, and effective solutions through the high-traffic access points in urban cities where SOS machines featuring Rael can be found."

Launched in 2020 by Susanna Twarog and Robina Verbeek, SOS has grown its footprint to include prominent placement at high-traffic areas including New York City's iconic Rockefeller Center, top sporting venues like Fenway Park, FLA Live Arena and TIAA Bank Field, in addition to a variety of public spaces around Boston, including Boston Children's Hospital, District Hall, Prudential Center, South Station, and more. 

For more information, visit www.worldofsos.com. 

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About SOS

SOS is transforming wellness on the go through a network of smart vending machines that deliver just-in-time necessities where and when you need them most. Each machine offers modern, premium health and wellness products from brands such as Rael, Megababe, First Aid Beauty, Drybar, and more. The company's design-first hardware features a large, engaging touchscreen and serves as a visually rich advertising and marketing platform. SOS currently has more than 100 locations spread across Massachusetts, Florida and New York. 

About Rael

Rael is made by women for all people who bleed. Founded by three Korean American women in Los Angeles, including CEO Yanghee Paik in 2017, Rael empowers women to make healthier choices for their bodies through its safe and high-performance personal care products accessible to women around the world. Thoughtfully designed with natural and sustainable materials, Rael's products are manufactured with cutting-edge South Korean manufacturing technology to deliver the latest innovations in feminine and skin care, providing a 360° holistic solution for the modern woman. Rael products can be found at getrael.com, as well as major retailers including Amazon, Target, Walmart, CVS, and Walgreens. Rael is backed by Unilever Ventures, BAM Ventures, PGVC, Softbank Ventures Asia, and Atinum Partners among others.


Contact Information:
Amy Tatnall
[email protected]


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Original Source: Female-Founded Personal Care Disruptors SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads

PDC Launches Comfort Cushion™ Mammography Pad to Help Breast Health Centers Improve the Patient Experience

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PDC Launches Comfort Cushion™ Mammography Pad to Help Breast Health Centers Improve the Patient Experience
Soft Cushion Aids Comfort and Proper Breast Positioning During Mammograms


PDC Comfort Cushion
A soft cushion with an adhesive backing to apply to an image receptor to make a mammogram more comfortable.

VALENCIA, Calif. - October 25, 2022 - (Newswire.com)

PDC, a global leader of innovative identification and patient safety solutions, announced today the launch of the Comfort Cushion™ Mammography Pad for use by mammography providers, including hospitals and breast and women's health centers. The cushy pad is applied by mammography technicians to the receptor plate of the mammography machine to reduce patient discomfort during compression. While October is Breast Cancer Awareness month, a time when the nation emphasizes the need for screening for early detection of cancer, mammography clinicians are concerned that mammography screening volumes still have not returned to pre-COVID-19 levels. 

"Our breast health center customers are always looking for ways to make patients more comfortable while also capturing accurate images during the procedure," said Lisa Kim, Global Product Lead at PDC. "That's why we created Comfort Cushion. It reduces patient discomfort, but the grip of the cushion also makes it easier for technicians to properly position and secure breasts, leading to more accurate imaging and diagnosis."

"Comfort Cushion improves the patient experience by making the mammogram exam more comfortable," said Moriah Montilla, R.T.(R)(M), Department Supervisor at Henry Mayo Newhall Hospital. "We hope Comfort Cushion will help patients to feel more comfortable to return each year for their annual mammogram."

Comfort Cushion is applied directly to the image receptor with a convenient self-adhesive and is easily and cleanly removed when the image capture is complete. It comes in two convenient sizes to allow technicians to choose the size that best fits the patient and their image receptor. Comfort Cushion features a soft, spongy feel and is a pleasing lavender color. It is packaged 50 per box.

To learn more, go to pdchealthcare.com.


Contact Information:
Jessica Downs
Senior Brand Manager
[email protected]
2167549372


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Original Source: PDC Launches Comfort Cushion™ Mammography Pad to Help Breast Health Centers Improve the Patient Experience

MAXAROMA Receives Best Online Beauty & Fragrance Retailer of 2022 Recognition by Newsweek

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MAXAROMA Receives Best Online Beauty & Fragrance Retailer of 2022 Recognition by Newsweek
Newsweek magazine has teamed up with Statista to conduct the research. The most promising online shops were selected based on their growth potential and future prospects. MAXAROMA.com was ranked #1


Showroom
MAXAROMA Showroom.

LONG ISLAND CITY, N.Y. - October 25, 2022 - (Newswire.com)

Newsweek and Statista ranked 1,000 stores across 39 categories in eight different groups. With almost 100 stores, Fashion (Single-Brand) is the largest fashion retailing sector. MAXAROMA scored the highest among all the websites looked at for Health and Beauty. 

About MAXAROMA:

Passion for perfume and Niche Fragrances, exceptional customer experience, Building a Community, Transparent, and Education. These are just some of the aspects of MaxAroma that set us apart from the rest of our competitors in the e-commerce space.

They are not just an e-commerce platform, but a community of fragrance lovers and collectors. Our luxury marketplace is about discovering new scents, finding a perfume that's perfect for you, and building a lifetime experience.

MAXAROMA is a family-owned business started in 2011 out of a love for fragrances. The founders grew up in a house where scents were always used. After four years of offering products on different platforms, MAXAROMA was launched in 2016. Their main focus is providing the best customer experience from day one. The priority has always been delivering fast, easy returns and working with artisan niche companies.

Since 2016, the company has been educating itself about e-commerce and consulting with various fragrance brands and industry leaders to create a platform for a better user experience. Partnering with more than 50 perfume houses and building a strong online presence.

The retailer offers fast shipping because it's important for customers to receive their items in less than three business days. To meet this objective, free Two Day shipping (MAX2DAY) has been offered on many products since 2020. 

MAXAROMA Fragrance Collection has grown significantly, with over 130 Different Brands.

Methodology

The Best American Online Shops were identified after passing tests based on 51 criteria.

More than 9,500 online stores were identified through various sources, including Statista, online directory sites, and price comparison websites. Those who had the highest number of US visitors in 2020-2022 were evaluated further. We focused our research on companies that sell products online, including subscription-based services and C2C marketplac­es (such as eBay). Shops were classified by their main offerings into 39 categories. After passing an initial screen, candidates were evaluated using 41 objective criteria and 10 subjective criteria on seven dimensions: structural and usability, user experience, customer service, payment, purchasing and delivery, technical functionality, and the likelihood of buying. A survey of approximately 6,000 American online shoppers was done to determine whether they were satisfied with their shopping experience at different websites. A sub-score for each category was then computed, and a final score out of 10 was assigned to each store. You can download the complete methodology here.


Contact Information:
Hamed Arefian
VP
[email protected]
9175878309


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Original Source: MAXAROMA Receives Best Online Beauty & Fragrance Retailer of 2022 Recognition by Newsweek

Language Translation Services Provider Sustains Relationships That Outlast Average Executive Tenure

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Language Translation Services Provider Sustains Relationships That Outlast Average Executive Tenure
According to research conducted by M&A Executive Search of Minneapolis, Minnesota, the average tenure of a C-Suite executive in America is a mere 4.9 years. While this figure has rapidly decreased from six years over the past decade, ASTA-USA has prioritized both customer and employee retention rates, resulting in relationships that withstand the test of time.

DALLAS - October 25, 2022 - (Newswire.com)

ASTA-USA Translation Services, Inc., one of America's top language translation service providers for high-impact organizations, knows first-hand about C-suite executive tenure and retention. According to Mr. Alain J. Roy, President and Founder of ASTA-USA, "While corporate clients will maintain a working relationship for decades on end, the executive contact for each client tends to turn over quite frequently."

One of the most notable instances of this phenomenon involves a global technology organization that ASTA-USA has proudly served for more than 10 years. Throughout the course of a decade-long partnership, ASTA-USA has fulfilled upwards of 450 translation assignments in 22 languages for this client. Although an impressive feat, ASTA-USA's mission goes beyond sheer volume to focus on the intricate details that leave an impression. Amid consulting with 17 domestic and international departments, each one of these translation services was provided without delay, error, or complication. 

During this timeframe, one client account manager at ASTA-USA was responsible for the coordination of all 450 assignments. Meanwhile, on the client-facing end, ASTA-USA collaborated with 44 different C-suite executives. Of these 44 executives, 17 have since left the organization while their relationship with the language translation services provider has remained intact and continues to thrive. 

"Aside from the fact that we always deliver error-free services on time, or ahead of schedule, we strongly believe that the central reason our clients stay with us centers on the fact that most of our account managers, professional linguists, and administrators have been with us for 10, 15, 20 years or more. We pride ourselves on superior quality, not only in terms of how we serve our clients but also in the way we treat our associates," said Mr. Roy.

Since its foundation in 1987, translation services provider ASTA-USA has provided best-in-class translation and interpretation services to corporations, organizations, government departments, and individuals across the United States and beyond.

For more information, visit www.asta-usa.com.


About ASTA-USA Translation Services, Inc.
ASTA-USA is a highly specialized language services provider.

Every day, corporations and governments of all sizes rely on the expertise of ASTA-USA to translate their important written materials, and to provide real-time, live, human interpreting services. Headquartered in Cheyenne, Wyoming, ASTA-USA's Translation Directors, and Professional Translation Teams are based all over the USA, Canada, the United Kingdom, the Middle East, Asia, South America, Latin America, and Africa.


Contact Information:
Madeleine Moench
[email protected]


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Original Source: Language Translation Services Provider Sustains Relationships That Outlast Average Executive Tenure

Sunshine Care to Open Newest Clinic Nov. 1, 2022, Using Mostly ReStore Store/Habitat for Humanity Materials

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Sunshine Care to Open Newest Clinic Nov. 1, 2022, Using Mostly ReStore Store/Habitat for Humanity Materials
Sunshine plans an aggressive clinic opening schedule in rural and suburban areas along with franchising. Sunshine Care Virtual Clinics and SunshineCare.Online are companies created from the result of prior ObamaCare Innovation Grant Programs designed to help create and improve patient outcomes and lower healthcare expenses.


Sunshine Care
SunshineCare.Online

TULSA, Okla. - October 24, 2022 - (Newswire.com)

Sunshine Care Virtual Clinics will open its first location using mainly ReStore Store/Habitat for Humanity materials, and plans on continuing the protocol. "We plan an aggressive clinic opening schedule, in rural and suburban areas along with franchising. Our plan is to always recommend utilizing ReStore Stores/Habitat for Humanity locations in remodeling and construction," says company CEO Rusty McMurray.

"Using local ReStore Stores/Habitat for Humanity serves as a give back to the local community we serve, cuts the lag time in ordering and delivering needed materials, plus lowers the construction budget," continues McMurray. 

Sunshine Care Virtual Clinics and SunshineCare.Online are companies created from the result of prior ObamaCare Innovation grant programs designed to help create an improved quality of life and lower the cost of care for patients. These ObamaCare innovation grants helped provide important foundational knowledge to create new billing codes to allow practices like Sunshine Care to grow and improve outcomes for patients. 

These payment sources for medical providers exist today, but for whatever reason, providers have been slow to adopt them. Sunshine Care over the last five years has served and improved the quality of life using these ObamaCare reimbursements to serve almost 20,000 Oklahomans, and reduced patient rehospitalizations by thousands, thus lowering the cost of care and improving outcomes.

"Currently, we are licensed in about a dozen states and adding more each week. We are planning our expansion model around ReStore Store/Habitat for Humanity locations across the country. Our only hope is to become a living part of every community we serve," says Rusty McMurray Sunshine Care CEO.


Contact Information:
Rusty McMurray
CEO
[email protected]
(918) 734-0908


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Original Source: Sunshine Care to Open Newest Clinic Nov. 1, 2022, Using Mostly ReStore Store/Habitat for Humanity Materials

With $2M in Pre-Seed Funding, HeyRitual Launches to Take Couples Therapy Into the Digital Age

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With M in Pre-Seed Funding, HeyRitual Launches to Take Couples Therapy Into the Digital Age
Ritual combines 1:1 guidance from experienced relationship experts with scientifically validated tools in a user-friendly platform


Logo
HeyRitual wants to make couples guidance available for the masses

NEW YORK - October 24, 2022 - (Newswire.com)

HeyRitual, a company driven to make couples support more accessible to the masses, announced a $2 million pre-seed financing round led by GroundUp Ventures, with participation from SamsungNext, Verissimo Ventures, 97212 Ventures, Fresh Fund, Homeward Ventures, strategic angel Jonathan Weiner, the Founder of HLTH, and super angel Errol Damelin. Ritual has emerged from its beta phase and is now available to the general public.

Founded by David Pruwer (CEO), Nir Shtern (CPO) and Gilad Meir (CTO) as a modern alternative to traditional couples therapy, HeyRitual tackles one of the most underserved areas of the growing mental health space: relationships. Around 75% of couples experience real relationship struggles and yet only a fraction, 8%, reach clinically proven support in couples therapy, often when it's too late for effective change. The high cost of couples therapy, combined with the friction of coordinating schedules and battling societal stigma, present high barriers to wider adoption. HeyRitual is opening support to groups that would never otherwise reach couples therapy. 

Combining live 1:1 guidance from relationship experts with a host of in-app tools, HeyRitual helps users understand, develop and build relationship skills in their own time. The app is now available with the following features:

  • Customized digital skill building journey of bite-sized video & audio clips
  • Guided self-reflection to foster healthier communication and deeper self-understanding
  • Digital skill toolkit to help strengthen relationship muscles 
  • Weekly 1:1 sessions with a personal relationship expert 

"We created HeyRitual to deliver an experience that merges the magic of therapy with a scalable tech platform that empowers our users to grow on their own terms," said David Pruwer, HeyRitual's CEO and Co-founder. "We're taking the tried and tested components of couples therapy and redesigning the experience for the modern digital era, providing our therapists with a host of tech tools to reach wider audiences in new ways". 

Utilizing clinically backed approaches that have worked for thousands of couples, HeyRitual's diverse team of leading therapists and relationship researchers has been testing its product with users across the U.S. over the past six months. Members who used HeyRitual for just four weeks reported significantly higher levels of relationship satisfaction. 

"We're proud to be partnering with HeyRitual," said Jonathan Machado, Managing Director at Samsung Next and Head of Digital Health. "The relationship health space has been looking for a solution to extend couples therapy to the masses in a scalable way. Using its data-driven technology and its clinical content engine, HeyRitual has found a way to deliver effective relationship support at scale and at a far lower cost than traditional therapy. Therapists love HeyRitual's model due to its sustainable framework. HeyRitual's on an exciting journey, they're just getting started."

To learn more, visit: www.heyritual.com or contact us. 


Contact Information:
Reut Inbar
Head of Content and Communication
[email protected]
+9720526295245


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Original Source: With $2M in Pre-Seed Funding, HeyRitual Launches to Take Couples Therapy Into the Digital Age

WHILL Power Chairs Announces Partnership With Stealth Products

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WHILL Power Chairs Announces Partnership With Stealth Products
Power chair experts team up to assist mobility-impaired consumers with a broader range of medical conditions


WHILL model F and C2 with Stealth Accessories
WHILL model F and C2 with Stealth Accessories

SAN FRANCISCO - October 24, 2022 - (Newswire.com)

WHILL, Inc., award-winning provider of electric mobility chairs, and Stealth Products LLC, announced a new partnership whereby seating and positioning options have been curated specifically for the WHILL model C2 power chair to address a wider range of mobility issues for consumers.

After testing dozens of customization options, WHILL and Stealth have revealed a product mix of over 50 SKUs from headrests to lap belts, all specifically compatible with the WHILL model C2.  WHILL and Stealth will continue to expand product offerings as more customer needs are identified. 

"With its compact size, patented omni-wheels, remote app control, and advanced battery technology, the award-winning WHILL model C2 allows users to explore the world effortlessly," said Satoshi Sugie, CEO of WHILL. "The new partnership with Stealth Products allows us to customize that experience even more to address specialized mobility issues and continue to reduce barriers for our customers."

"Stealth is excited to enter into this partnership with WHILL," said Scott Brown, National Sales Manager for Stealth Products. "Our mutual commitment to providing high-quality solutions for individuals with specialized needs is the primary motivator to create a more comprehensive seating and mobility outcome for all customers."  

The WHILL model C2  received full FDA approval earlier this year acknowledging its ability to be adaptive and fitted to a variety of needs. Sylvia Longmire, brand ambassador and long-time user of the product explains: "As a disabled veteran with an active lifestyle, I know FDA approval of the WHILL model C2 will make a hugely positive difference in the lives of fellow veterans receiving care through the Veterans Administration."

WHILL power chairs outfitted with Stealth seating and positioning options will be featured at MedTrade East in Atlanta Oct. 24-26, 2022. A full range of Stealth products specially curated for WHILL power chairs can be found at WHILL dealers nationwide and a virtual catalog can be found online at https://whill.inc/us/more-possibilities-more-comfort/.

About WHILL, Inc.  WHILL connects the world with short-distance mobility products and services and provides Mobility-as-a-Service solutions, offering autonomous and manual transportation services that make public spaces like airports, vacation destinations, and convention centers more accessible. WHILL now offers products and services in over 20 countries and regions globally. https://whill.inc

About Stealth Products  Launched in 1999, Stealth Products is a U.S. manufacturer of versatile, high-quality head and neck positioning systems, as well as switch site location hardware. With consistent growth for 23 years and distributors in 22 countries, Stealth designers and engineers have been able to produce nearly any unique product requested, resulting in a culture of continuous innovation to improve the lives of their customers.  


Contact Information:
Christina Gorini
Percepture for WHILL, Inc.
[email protected]


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Original Source: WHILL Power Chairs Announces Partnership With Stealth Products

The AcCELLerate Forum to Focus on Creating a Sustainable Ecosystem of Cell and Gene Therapy

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The AcCELLerate Forum to Focus on Creating a Sustainable Ecosystem of Cell and Gene Therapy
Virtual workshop on Nov. 17-18 bridges the gap between critical stakeholders to pinpoint today's challenges and create forward-thinking solutions that enable the cell and gene therapy industry to create and deliver life-saving treatments equitably.


Be the Match
Be the Match

MINNEAPOLIS - October 24, 2022 - (Newswire.com)

The AcCELLerate Forum, a joint partnership between the American Society for Transplantation and Cellular Therapy (ASTCT™), the Center for International Blood and Marrow Transplant Research® (CIBMTR®), and the National Marrow Donor Program® (NMDP)/Be The Match®, brings key stakeholders together to identify ongoing needs and opportunities in cell and gene therapy for advocacy, measurement of value and impact and sustainability. The virtual workshop on Nov. 17-18, 2022, joins providers, payers, government agencies and industry members who will work together to define essential factors needed to create a sustainable cell and gene therapy ecosystem. 

"NMDP/Be The Match is proud to be one of the sponsors of this important forum that has interests for all key stakeholders across the ecosystem," said Jeffery Auletta, M.D., Senior Vice President, Patient Outcomes and Experience, of NMDP/Be The Match, Chief Scientific Director, CIBMTR. "Our established relationships with a global network of transplant centers and cell and gene therapy developers uniquely position NMDP/Be The Match to bring these experts together to identify the needs and opportunities in this field for advocacy, measurement, and sustainability."

Dr. Auletta will join industry and transplant center partners and other professionals to address the question, "Are Center-Specific Outcomes Possible for CAR T-cell Immunotherapy?" The participants will focus on the perspectives of the payer, data acquisition and analysis, and center perspectives in defining outcomes for CAR T cells. They will also discuss healthcare inequity, specifically barriers to access and their impact on cell therapy outcomes. The speakers will incorporate the evolving cell therapy landscape from industry collaboration to clinical trials and real-world treatment in their presentations and in a moderator-led roundtable with attendee participation. Visit the event website to register and see the complete schedule and list of presenters.

In addition to NMDP/Be The Match, the event co-hosts include:

The American Society for Transplantation and Cellular Therapy (ASTCT) is an international professional membership association of more than 3,000 physicians, investigators, and other health care professionals from more than 45 countries. Our mission is dedicated to improving the application and success of blood and marrow transplantation and related cellular therapies. For more information about ASTCT, visit www.astct.org and follow us on Twitter, @ASTCT.

The CIBMTR, a research collaboration between the NMDP/Be The Match and the Medical College of Wisconsin, facilitates critical cellular therapy research through a clinical database of more than 600,000 patients from more than 350 centers worldwide, with a biospecimen repository of more than 195,000 samples. 

Background:

The National Marrow Donor Program® (NMDP)/Be The Match® is the leading global partner working to save lives through cellular therapy. With 35 years of experience managing the most diverse registry of potential unrelated blood stem cell donors and cord blood units in the world, NMDP/Be The Match is a proven partner in providing cures to patients with life-threatening blood and marrow cancers and diseases. Through their global network, they connect centers and patients to their best cell therapy option—from blood stem cell transplant to a next-generation therapy—and collaborate with cell and gene therapy companies to support therapy development and delivery through Be The Match BioTherapies®. NMDP/Be The Match is a tireless advocate for the cell therapy community, working with hematologists/oncologists to remove barriers to consultation and treatment, and supporting patients through no-cost programs to eliminate non-medical obstacles to cell therapy. In addition, they are a global leader in research through the CIBMTR®—a collaboration with the Medical College of Wisconsin, investing in and managing research studies that improve patient outcomes and advance the future of care.


Contact Information:
Phyllis Grabot
[email protected]

Bonnie Quintanilla
[email protected]


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Original Source: The AcCELLerate Forum to Focus on Creating a Sustainable Ecosystem of Cell and Gene Therapy

Memoir Marks the 25th Anniversary of First Transgender Employment Policy

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Memoir Marks the 25th Anniversary of First Transgender Employment Policy

Dr. Mary Ann Horton
Photo of Dr. Mary Ann Horton

POWAY, Calif. - October 24, 2022 - (Newswire.com)

Before 1997, transgender workers were routinely fired when their employers found out they were changing their sex. That changed on Oct. 28, 1997, when Lucent Technologies became the first Fortune 500 company to formally commit that it would not discriminate based on "gender identity, characteristics, or expression". Dr. Mary Ann Horton, who instigated the change, has written a memoir, Trailblazer: Lighting the Path for Transgender Inclusion in Corporate America. "When I led transgender-101 workshops, my personal story was people's favorite part. They wanted more, and Trailblazer is the result," said Horton. "It will be released on the 25th anniversary, Oct. 28."

Horton was a software technology worker at Lucent in Columbus, Ohio, when Lucent added the language. It allowed Mary Ann, then known as Mark, to come out in the workplace without fear of reprisal. When she didn't need to spend energy hiding part of herself, her productivity soared, and she was promoted. Three years later, she persuaded Lucent to cover gender-confirming medical care in their health insurance. She blazed the trail for Apple, Avaya, Xerox, IBM, Chase, and other companies to follow.

Nokia, who acquired Alcatel-Lucent in 2015, will celebrate the 25th anniversary of their groundbreaking policy this Oct. 28, with a flurry of social media announcements.

Dr. Mary Ann Horton is a transgender activist, author, internet pioneer and computer architect. She earned her PhD in Computer Science from UC Berkeley, where she invented the email attachment for binary files. She spent 20 years with Bell Labs/Lucent and retired from San Diego Gas & Electric, where she helped protect the power grid from hackers. Her 1997 work with Lucent Technologies adding trans-inclusive language and health benefits earned her the Trailblazer Outie Award from Out & Equal. Visit her website at maryannhorton.com.

Press Kit: https://maryannhorton.com/presskit/

end


Contact Information:
Mary Ann Horton
Owner
[email protected]
858-746-4741
Related Files
Press Release - Anniversary.pdf



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Original Source: Memoir Marks the 25th Anniversary of First Transgender Employment Policy

Esophageal String Test®, a Less Invasive Way to Monitor Adults and Children With Eosinophilic Esophagitis (EoE), Launches in the US

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Esophageal String Test®, a Less Invasive Way to Monitor Adults and Children With Eosinophilic Esophagitis (EoE), Launches in the US
Test offers EoE patients a simple, clinically proven method to control their disease. "…Beyond thrilled to use this at Phoenix Children's Hospital…" - Dr. Schroeder, Medical Director, Eosinophilic Disease Clinic, Phoenix Children's Hospital

AURORA, Colo. - October 24, 2022 - (Newswire.com)

Clinicians with the Gastrointestinal Eosinophilic Disease Program at the Digestive Health Institute, Children's Hospital of Colorado, performed the Esophageal String Test® (EST) on a patient in early September. The test will be offered regularly at the hospital.

The EST was also performed on patients in the Eosinophilic Gastrointestinal Disease Clinic at Phoenix Children's Hospital. 

"I am now beyond thrilled to use this new esophageal surveillance technique at Phoenix Children's and for my patients with eosinophilic gastrointestinal disorders. The EST is a game-changer for my patients who are looking for a less invasive and less expensive way to screen their disease activity," said Dr. Shauna Schroeder, Medical Director for the Eosinophilic Gastrointestinal Disease Clinic at Phoenix Children's Hospital. She further stated "Having trained in Denver, I had experience using the EST as a research tool in patients with eosinophilic esophagitis. I am now able to more granularly adjust medications and diets improving the care of my patients with eosinophilic esophagitis."

The Esophageal String Test® utilizes a simple collection device, the EnteroTracker®, to collect upper gastrointestinal samples from adults and children.  The samples are sent to an independent reference lab for analysis of disease activity. Several other clinics around the country are planning to offer the test soon.

About EnteroTrack 

EnteroTrack, an early-stage company, develops simple-to-use, minimally invasive technologies to sample gastrointestinal (GI) mucosal content that can be assayed for various biomarkers of disease. The company's platform technology, the EnteroTracker® is initially being used to support clinical monitoring of Eosinophilic Esophagitis in adults and children without need for sedation, advanced training, or complex procedures. Clinical studies evaluating the utility of the EnteroTracker® for additional applications including Esophageal Adenocarcinoma, Barrett's Esophagus, GERD, GI microbiome, food allergy testing, and others are currently underway.


Contact Information:
Robin Shandas
CEO, Media and Investor Inquiries
[email protected]

Brookelynn Stillwell
General Inquiries
[email protected]


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Original Source: Esophageal String Test®, a Less Invasive Way to Monitor Adults and Children With Eosinophilic Esophagitis (EoE), Launches in the US
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